With today’s technology, it is important for any business to stay competitive using marketing techniques that stand out from the rest. Especially in the salon industry, customers whether returning or new, need to be updated on upcoming events, specials, and new products in order for a salon to have them return.
ConnectBeauty salon software is a business management system that offers an easy solution for your business, integrating a marketing system which has Text messaging updates, a loyalty program, and discount setup all in one. A website is also built in to the software to reach your customers online, allowing your customers to interact outside of business hours. From this website, customers can book appointments online, making the customer experience more seamless than ever.
So, ask yourself: does your salon software system stand out from the rest? If not, it may be time for an upgrade, and ConnectBeauty has got everything you need.
As of the beginning of this year, we are working on merging ConnectBeauty with our new cloud based point of sale application ConnectBusiness. ConnectBusiness is taking the best features of ConnectBeauty and presenting them in a newly designed web based POS app and native iPad app. We want to simplify the user experience by creating a single login portal at www.connectbiz.me for all of our ConnectBusiness customers, as well as our ConnectBeauty customers. Really, the goal here is to reach a level of simplicity and usability that not only makes it easy to use our salon software but also makes it fun.
Our previous ConnectBeauty clients have already been migrated over to the ConnectBusiness platform, and if you are trying to sign up today for the first time, you will automatically be redirected to the ConnectBusiness login portal. Don’t worry, though — ConnectBusiness is just a new look for an app that has been helping salons increase productivity and sales since its release only a little over a year ago. The ConnectBusiness platform still provides salon industry users with all of the features they need on a daily basis, including:
- A fully featured booking system with clean and easy to read schedule views
- Customer relationship management that helps to increase client retention and satisfaction
- A database of products and services with lightning fast search
- Tips and commissions reports generated on the fly
- A simple point of sale system that accepts any type of payment and includes features like splitting tickets and pay later
These are just a few of the many awesome features that are still featured in the ConnectBeauty salon software now that it is powered by the ConnectBusiness POS platform. We’re only letting you know so that you don’t get confused or worried about the switch. In all reality, nothing has changed but a name, and as Shakespeare once wrote, “What’s in a name? That which we call a rose. By any other name would smell as sweet.” Indeed, ConnectBeauty is just as sweet even under the other name of ConnectBusiness.
Today we published a new page on the website detailing all of the salon management software features included with ConnectBeauty. We hope you’ll take a chance to check it out, as it gives a very in-depth look at how ConnectBeauty can help your salon, spa, barbershop, or other beauty industry business succeed with an advance suite of salon software tools no other application out there provides.
For instance, did you know that ConnectBeauty features a standard booking setup and a simple booking setup? The former gives owners and managers the ability to sort service providers into groups, assign only specific services to specific providers, create retention groups to better track guests, and much more. On the other hand, simple booking allows small operations or single stylists to start booking appointments right off the bat without any initial set up.
Essentially, ConnectBeauty offers something for everybody while still being the simplest and most intuitive salon software suite in the world. Read over the new salon management software page, and you’ll see why more and more beauty industry professionals are choosing ConnectBeauty for their businesses.
What does it mean to engage with your customers and connect with them on an emotional level? Engagement means truly listening, interacting and sharing quality, relevant and timely content with your audience. Connecting with your customers on an emotional level is crucial to the success of your spa. Social media and your salon management software offer unprecedented ways to build emotional connections with your customers by uniting them with other people and their stories.
By authentically touching on people’s emotions, people will get to know you and trust you over time. If you take every single opportunity to show your customers you care, you will win. The overall spa experience touches on those emotions. It is important to make sure the online experience engages your clients as well.
Consumers have instant and more consistent contact with one another through facebook, twitter, and online reviews. People want their opinions to be heard and to see reviews from other customers. This is why it is so important to stay engaged, even if it is publicaly apologizing to customer and changing their opinion. Other potential customers will see this and respect you for listening. According to one Nielson study, 90% of customers trust recommendations from people they know, while 70% noted that they trust online recommendations. Social media gives you the chance to increase positive word in mouth.
Building relationships, both professionally or personally takes time. Take advantage of your beauty salon software along with social media platforms to start engaging clients today to ensure you have happy, loyal customers down the road.
It’s the weekend! What’s on your agenda? As a salon owner, you are probably used to being on call at all times. You are in the business of pampering others. Why not take a real vacation and pamper yourself?
With ConnectBeauty salon software suite, you can manage your entire salon from anywhere in the world. Imagine having real time access to your appointment book, product sales, inventory and marketing tools from your iPad. Manage your payroll, schedule and sales from the beach. Contact ConnectBeauty to show you how.
Did you know?
- 250+ million Americans carry mobile phones- over 80% of the nation’s population Souce: CTIA Wireless Association
- There are five times as many mobile phones as there are PC’s Source: Impiger Mobile
- 90% of text messages are read within 3 minutes of being delivered Source: Singlepoint
- Mobile coupons receive 10x higher redemption rates than print coupons. Source: Borrell Associates
Does your marketing plan include mobile marketing? Having a website and Facebook page alone is not enough anymore. Mobile marketing is a must to stay competitive within the salon industry. Imagine being able to connect with your clients instantly. Send them a reminder for an appointment to eliminate no shows. If your books are light, send a text to select clients for a service at 10% off. Make it personal by sending a Thank You or Happy Birthday message. The possibilities are endless. ConnectBeauty, a salon software suite, offers this feature in addition to many others. Contact ConnectBeauty to get started with mobile marketing today!
The 2011 consumer is branching out through mobile devices and online. Staying ahead and well, consumers are reaching out to higher-end products and services, while consuming green if the price is right. It is essential to keep your customers updated with your efforts in meeting their needs.
An easy way to connect with your clients is through your salon management software. Your salon management software will simplify your life and help you manage everything in one place. Reach out to current and potential customers via social media, blogging, newsletters, email and text messages in order to get ahead in 2011.
Are you getting the most out of your appointment calendar? As most good salon/spa owners will tell you, the two most important performance indicators that you should be getting from your salon management software are the percentage of appointments sold and average ticket per customer. So how do you maximize these two important functions of your business and measure both using the beauty management software?
Start with getting good measurement of your stylists repeat business, prebooks and referral business. Referrals are one of the best ways to identify how the service provided by your stylists is received. Are you able to measure that in your salon software system? Tracking new customers is critically important. You should be able to identify where you acquire each customer to know how that resource is working for you and whether your customers are happy with your service. Know your customers and what differentiates you and you will fill your appointment books.
With the explosion of the multi-billion dollar beauty industry, there seems to be a trend developing. Businesses are starting to blur the lines between a salon and spa. What once was only available in a salon is starting to appear in spas all over the world. Businesses who once specialized, now find themselves offering a wide array of beauty services giving the consumer a one stop beauty experience.
This, of course, requires the help of a reliable and easy to use business & customer management system. ConnectBeauty salon software suite makes it easy to transform any specialized beauty industry business to an all-encompassing, luxurious salon and spa.
Is your salon management software driving business? A salon management system is more than a hair salon POS software, salon POS software, or salon management system. If your beauty salon management software doesn’t reach out to repeat and referral customers, consider switching. Today’s outreach mediums include not only email and salon newsletters, but also beauty related social media, text messaging, beauty salon blogging management. Search engine optimization through properly marketing your salon through your salon POS system can drive business. Systems like Millenium by Harms Software, Salonbiz, Spabiz, Rosy, Vagaro, and Elite offer salon POS systems, but you need more than just a POS system. Don’t be left behind, your salon management system should attract new customers and increase your repeat and referral rates through the systems ability to create and deliver effective marketing campaigns and communication.